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Everything you need to know about prerequisites, post-onboarding setup, and transparent dual-tier billing.
WhatsApp numbers cannot operate on a mobile app and the official Business API concurrently. Meta's API servers require exclusive control.
Settings > Account > Delete My Account to release it.Meta links your WhatsApp Business API account directly to your official Facebook Business Page to establish brand ownership and streamline business verification.
Ensure your business has an active Facebook Page. If you don't have one yet, you can create a new business page here →
Meta requires legal corporate proof to verify your brand, prevent spam, and approve official API messaging access.
Validates that your real-world operating location matches your legal registration filings.
Bank statement or utility bill issued within the last 90 days. The name must match your legal company document character-for-character.
Navigate to the Meta Security Center, click Start Verification, and upload your CAC document and recent address proof. This unlocks higher daily message limits and Green Tick eligibility.
Open Meta Security Center →Create a mandatory 6-digit security PIN under WhatsApp Manager settings to secure your API server connection against unauthorized access.
Open WhatsApp Manager Settings →Link a payment card directly inside Meta Billing Settings to cover billable service messages and outbound marketing templates.
Open Meta Billing Settings →💡 Why two separate bills (Siteti & Meta)?
Zero monthly platform fees. Ideal for developers and small businesses to send bulk WhatsApp messages, WhatsApp OTP verification codes, transactional alerts, and WhatsApp Flows (shared Inbox not included).
Full multi-agent shared Inbox, visual bot builder, broadcast engine, and webhooks. Includes a 14-day free trial.
Paid directly to Meta for message delivery (~₦14/msg & ~₦84/marketing template). Includes 1,000 free service messages monthly.
To help you forecast your exact monthly overhead, here is the complete breakdown of platform tiers, Meta's messaging rate structures, and volume estimates for Nigerian businesses.
Meta charges separately for outbound or billable message events based on your recipient country calling code:
| Message Type | Rate per Message | Description / Usage |
|---|---|---|
| Service Messages | ~₦14($0.0101) | Free-form replies and automated bot responses inside the 24-hour customer service window. (First 1,000 messages per number/month are 100% free). |
| Utility Templates | ~₦14($0.0101) | Transaction updates, order confirmations, and delivery notifications sent outside the 24-hour window. |
| Marketing Templates | ~₦84($0.062) | Promotional announcements, discounts, and broad broadcast marketing campaigns. |
If your customer conversation volume exceeds the 1,000 free monthly allowance, your estimated Meta communication costs scale as follows:
| Monthly Chargeable Messages | Estimated Meta Cost (₦) |
|---|---|
| 1,000 messages | ₦14,000 |
| 10,000 messages | ₦140,000 |
| 100,000 messages | ₦1.4 Million |
| 500,000 messages | ₦7 Million |